Wellington SEO Company

Why A Wellington SEO Company Is Excellent for Generating Leads

Are you seeing a lot of people visiting your website but nobody seems to convert? This problem isn’t unfamiliar to many business owners. It shows that not all traffic is the same. What you want for your website is highly-targeted traffic. There’s no use to getting a ton of traffic if none of the visitors have any interest in your products or services. You can turn to search engine optimisation to up your lead-generation game and see your conversion rates soar higher than ever. A good Wellington SEO company will make sure you are targeting the right keywords so you get more sales leads.


The Power of SEO


Wellington SEO companyThere are many ways to generate traffic to your website. Most brands now use social media platforms to promote their business, but nothing compares to SEO when it comes to generating leads. What makes SEO such an excellent lead generation tactic? The answer lies in its inbound nature.

Inbound marketing refers to a strategy in which potential customers look for and find a business instead of the other way around. This may sound simplistic, but it’s a technique any struggling business should leverage. When done correctly, SEO improves the organic rankings of web pages, exposing them to a wider range of potential customers. A good Wellington SEO company will help you work this out or even implement it for you.


How Customers Find Businesses Online


Did you know that 9 out of 10 people perform an online search before buying a product? Nearly all online transactions begin with a search engine. This alone should convince you to start optimizing your website to give it a better chance of appearing for keywords relevant to your products or services.


When people use a search engine, they know exactly what they want to look for. After all, they’re the ones typing the keyword. Search engines have come a long way in terms of delivering relevant results. Google, in particular, has a dominating share of the search market thanks to their complex algorithm that matches keywords that people type with the web pages that would most likely meet the user queries.


Imagine running a seafood restaurant and appearing on top of the first page for the keyword “seafood restaurant in Wellington.” It’s not difficult to see how this can drive targeted leads to your business. This isn’t something you’d be able to achieve with other online marketing techniques such as social media and email marketing.


Invest Today With a Wellington SEO Company


If SEO still isn’t part of your marketing strategy, you’re missing out on a ton of sales. It’s time to invest in SEO to give your business a competitive advantage. Remember that building a website is only the first step. You should actively optimise and promote your web pages so potential customers can see them.


It’s important to understand, however, that SEO doesn’t provide overnight results. It requires patience because it can take weeks or even months before you see improvements in your organic rankings. It depends how active your competitors are. But as long as you stick to proven strategies that do not try to trick Google’s quality guidelines, you should rest easy knowing that it’s only a matter of time before your web pages rank for relevant keywords, bringing in laser-targeted leads likely to convert your visitors.


For help in making your site more targeted to visitors, look for a Wellington SEO company like GIG Internet Marketing.